Journal: case studies, 3D billboard explainers and guides

journal

case20 Oct 2026Miele Japan on Shinjuku Wall 456: one 3D film for a 45.6-metre screen, resized for pillars and trainsShinjuku Wall 456 is 45.6 metres long and 1.71 metres high. How we built one 3D film for Miele's AutoDos dishwashers that people walk along, then resized it for 39 pillar screens and the Yamanote Line.read full story

Type

case20 Oct 2026
Miele Japan on Shinjuku Wall 456: one 3D film for a 45.6-metre screen, resized for pillars and trains
Shinjuku Wall 456 is 45.6 metres long and 1.71 metres high. How we built one 3D film for Miele's AutoDos dishwashers that people walk along, then resized it for 39 pillar screens and the Yamanote Line.
read full story7 min read
case20 Oct 2026
Netflix Below: a sea monster at the Statue of Liberty and Niagara Falls
For the launch of Netflix's Below, we sent its sea creature to New York Harbor and Niagara Falls, then up through a Toronto promenade. Two FOOH films, 56.8M views for New York, and a 3-metre printed tentacle.
read full story6 min read
case28 Sept 2026
Netflix Avatar: the Earth Kingdom fixed a Los Angeles sidewalk
Five days before season 2 of Avatar: The Last Airbender, a stencil appeared on a cracked LA sidewalk: Earth Kingdom Public Works. Then the sidewalk opened. A real tag, one FOOH film, fans out looking for it.
read full story5 min read
case28 Sept 2026
Netflix Big Mistakes: we stole a necklace off a Sunset Boulevard billboard
A real billboard, a CGI heist and a cast of thieves: how two FOOH films opened the Big Mistakes Instagram account and turned a date into a story, before the series hit Netflix's global Top 10.
read full story5 min read
case28 Sept 2026
Nintendo Yoshi eggs: a product that never existed, built with AI, 15M impressions
For The Super Mario Galaxy Movie we put a carton of Yoshi eggs on a New York grocery shelf. Product, film and variants made with AI in days, 5M views, 15M earned media impressions, zero paid.
read full story5 min read
case27 Sept 2026
Miele HydroClean: the building that cleaned itself, on 81 screens across four countries
How one CGI idea became a multi-country DOOH launch for Miele's self-cleaning oven: 81 screens, 76 cities, 5 languages, 300+ versions, and a social film to carry it further.
read full story6 min read
explainer12 Oct 2026
Anamorphic screen: what it is, sizes, resolution and how content is made
An anamorphic screen is an ordinary LED screen playing 3D content built for one viewpoint. The shapes that work, size, resolution and price, and how anamorphic content is made.
read article11 min read
explainer12 Oct 2026
CGI ads: what they are, examples, cost and how brands use them
CGI ads are made with computer-generated imagery: product films, 3D billboards, FOOH and commercials. The four kinds, real examples, the cost, CGI vs UGC, and what AI can and cannot do.
read article12 min read
guide12 Oct 2026
How much does DOOH advertising cost? Digital billboard prices explained
What it costs to run ads on digital screens: CPM, flat rates and takeovers, dated prices by market, what moves them, and how to budget the media next to the creative.
read article11 min read
trend12 Oct 2026
Fake out of home examples: the best FOOH ads and why they worked
18 fake out of home examples, from Jacquemus, Maybelline and Adidas to Barbie and House of the Dragon: what each FOOH ad showed, who made it and why it worked.
read article14 min read
explainer12 Oct 2026
What is DOOH? Digital out-of-home meaning, examples and how it works
DOOH stands for digital out-of-home: ads on screens in public places. What it means, how loops and programmatic buying work, how it is measured, and real DOOH examples.
read article12 min read
guide27 Sept 2026
How much does a 3D billboard cost? Creative, media and screen explained
A 3D billboard has up to three costs: the 3D film, the screen time and, rarely, the screen itself. What each one depends on, how to budget them, and where our projects usually land.
read article10 min read
guide27 Sept 2026
3D billboard ideas for a product launch: what to show and how to plan it
10 ideas that work on a 3D screen for a launch, with real examples from Nike to Miele, plus when to book, which screen to pick and how to carry the moment to social.
read article8 min read
guide27 Sept 2026
3D billboard production: how it's made, week by week
How an anamorphic 3D billboard goes from brief to screen: the 12 steps, the software studios use, what you need to provide, and why it takes 3 to 4 weeks when the brief holds.
read article9 min read
explainer27 Sept 2026
3D billboard vs traditional billboard: what changes for a brand
Same screens, same media budget, a different result. What a 3D billboard changes in attention, sharing, cost and lead time, what stays the same, and when a classic creative is the better call.
read article8 min read
explainer27 Sept 2026
Anamorphic billboards: what they are and how the 3D illusion works
An anamorphic billboard is a 3D scene built for one viewpoint and played on an ordinary LED screen. Where the word comes from, how the illusion is built, where it breaks, and what to check first.
read article10 min read
trend27 Sept 2026
Famous 3D billboards: the best examples and the cities where they work
The Shinjuku cat, the COEX wave, Nike Air Max, a dragon over Times Square: 12 verified 3D billboard examples by city, who made them, and how to pick a screen that gets filmed.
read article14 min read
trend27 Sept 2026
How a viral 3D billboard travels on social media
A 3D billboard goes viral because people film it. The three lives of a campaign, what makes a screen worth filming, how to plan the posts and how to measure earned media honestly.
read article7 min read
guide27 Sept 2026
How to choose a 3D billboard agency: 8 questions to ask before you sign
Every studio shows a reel of screens breaking. Eight questions that show who can deliver a 3D billboard to your screen and your dates, the red flags, and what a good proposal contains.
read article9 min read
explainer27 Sept 2026
What is FOOH? Fake out of home meaning, examples and how it's made
FOOH means fake out of home: CGI placed into real street footage and posted on social. The meaning, the famous examples, how it's made, what it costs and whether it still works.
read article12 min read
guide27 Sept 2026
White label 3D billboard production: how agencies sell 3D without a studio
You stay client-facing, we build the 3D under your name. How white label production works for agencies, media owners and resellers: the steps, what stays yours, pricing and what to send.
read article6 min read
guide24 Sept 2026
DOOH specs for 3D billboards: what to get from the media owner first
Resolution, codec, frame rate, spot length, file size, sound, content rules: the digital OOH specs to collect before a 3D production, typical values, and why files get rejected.
read article8 min read
guide18 Sept 2026
Corner screen vs flat screen vs curved: choosing a 3D billboard format
Corner, flat and curved screens build the 3D illusion in different ways. How each one works, how strong it is, what it costs, and how one idea runs across all three in a network campaign.
read article7 min read
explainer10 Sept 2026
What is 3D DOOH? How 3D works on digital out-of-home screens
3D DOOH is creative built for one digital out-of-home screen so the image seems to leave it. How the illusion works, which screens can run it, real examples, cost and timing.
read article8 min read

The work, then the ideas. (24)

Miele Japan on Shinjuku Wall 456: one 3D film for a 45.6-metre screen, resized for pillars and trains

Netflix Below: a sea monster at the Statue of Liberty and Niagara Falls

Netflix Avatar: the Earth Kingdom fixed a Los Angeles sidewalk

Netflix Big Mistakes: we stole a necklace off a Sunset Boulevard billboard

Nintendo Yoshi eggs: a product that never existed, built with AI, 15M impressions

Miele HydroClean: the building that cleaned itself, on 81 screens across four countries

Anamorphic screen: what it is, sizes, resolution and how content is made

CGI ads: what they are, examples, cost and how brands use them

How much does DOOH advertising cost? Digital billboard prices explained

Fake out of home examples: the best FOOH ads and why they worked

What is DOOH? Digital out-of-home meaning, examples and how it works

How much does a 3D billboard cost? Creative, media and screen explained

3D billboard ideas for a product launch: what to show and how to plan it

3D billboard production: how it's made, week by week

3D billboard vs traditional billboard: what changes for a brand

Anamorphic billboards: what they are and how the 3D illusion works

Famous 3D billboards: the best examples and the cities where they work

How a viral 3D billboard travels on social media

How to choose a 3D billboard agency: 8 questions to ask before you sign

What is FOOH? Fake out of home meaning, examples and how it's made

White label 3D billboard production: how agencies sell 3D without a studio

DOOH specs for 3D billboards: what to get from the media owner first

Corner screen vs flat screen vs curved: choosing a 3D billboard format

What is 3D DOOH? How 3D works on digital out-of-home screens