Milan's LED walls cluster around the Duomo, the stations and the roads into the centre. We design the anamorphic film for them, and we can book the media.
The Duomo and the stations. 3D built for Milan's LED walls.
We create anamorphic 3D billboards in Milan: one film built to the exact specs of the LED walls beside Piazza del Duomo or at Cadorna station, then cut for the metro and for social. We can also book the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
Milan guide
LED advertising in Milan has grown about 430% since 2014.
Advertising concessions for LED screens in Milan rose from 277 in 2014 to 1,468 in 2025. The largest sit around Piazza del Duomo, in the stations and along the roads into the centre. Below: the screens that suit 3D, who sells them, the rules and when to launch.
market
The Milan out-of-home market
Milan’s LED screens have multiplied. Advertising concessions for LED monitors and screens rose by about 430% since 2014, from 277 installations to 1,468 in 2025, and their surface in the city’s special zones grew from 1,290 m² to 22,988 m². In 2025, the city collected €861,647 from LED installations in normal zones and €2,963,324 in special zones, more than half of it from installations above 4 m² (Il Giorno).
Nationally, Italian digital out-of-home reached €227 million in 2024, up 13%, and was forecast at €283 million for 2025, up 25%. Total out-of-home closed 2024 up 2% and was up 10% in early 2025 (Brand News).
Not a 3D surface: the commuter reach layer (Display Daily)
media owners
Who sells the space
01
Urban Vision: maxi LED screens in central Milan, including the LED wall on the Duomo facade, plus advertising on heritage-restoration sites (Samsung). It reported €60 million of revenue in 2022 and more than €304 million raised in 19 years to restore 398 heritage buildings (Forbes Italia).
02
IGPDecaux, part of JCDecaux: the Milan metro, digital street furniture, and Linate and Malpensa airports (Display Daily). Its Line 5 licence completed its coverage of the whole Milan Underground network (Display Daily).
03
Media One: DOOH Cadorna Impact, in Ferrovienord’s Milano Cadorna station (ecoseven).
04
Pikasso Italia: the Milano Collection roadside digital walls on the access routes to the centre, bookable programmatically through Pladway, Hivestack and Broadsign Reach (media4growth).
rules
Rules to know before you brief
Roads: article 23 of the Italian Highway Code bans ads visible from roads that could be confused with traffic signs, distract drivers or cause glare. Any installation along or in view of a road needs authorisation, issued by the Comune inside built-up areas (Codice della Strada, art. 23).
City tariff: Milan charges LED advertising installations under a municipal regulation and tariff split between normal and special zones. In July 2026, a city councillor asked for it to be revised over light pollution from video walls (Il Giorno).
calendar
When to launch in Milan
01
Salone del Mobile and Milano Design Week, in April: the world’s main furniture and design fair, with events across the city; the latest edition reported 316,342 visitors from 167 countries, and the 2027 edition runs from 13 to 18 April at Fiera Milano Rho (Salone del Mobile).
02
Milano Fashion Week Women, in February and September, and Milano Fashion Week Men, in January and June: fashion and luxury brands, press and buyers in town four times a year (Camera Nazionale della Moda Italiana).
03
Prima della Scala, on 7 December: the opening night of La Scala’s season. In 2024, Urban Vision streamed it live on a 5 x 5 x 4 m LED cube in the Galleria Vittorio Emanuele II (Teatro alla Scala).
beyond billboards
Not a billboard? The same 3D for shop windows, events and buildings.
Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.
A corner seen from a known spot. Via Pattari 2, beside Piazza del Duomo, is a 12.5 x 8.5 m corner LED facade listed for 3D billboards. The Duomo LED wall is larger, 102 m², but flat. For a station takeover, Cadorna Impact puts about 200 m² of LED wall in one commuter hub.
Any installation along or in view of a road needs authorisation, issued by the Comune inside built-up areas, and the Italian Highway Code bans ads that could be confused with traffic signs, distract drivers or cause glare. Milan also charges LED installations under a tariff split between normal and special zones.
Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.
During design week in April, around the Salone del Mobile, or during the fashion weeks: women's shows in February and September, men's in January and June. The Prima della Scala on 7 December is a major cultural moment.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
