JBR, Downtown, Sheikh Zayed Road. 3D built for Dubai's corners.
We create anamorphic 3D billboards in Dubai: one film built to the exact specs of the corner screen above Roxy Cinema at JBR, Boulevard Point or the Sheikh Zayed Road towers, then cut for every other screen in your plan and for social. We can also book the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
Dubai guide
Three quarters of the UAE's outdoor spend, in one city.
Dubai accounts for about 73% of the UAE's out-of-home spend, and the city has just re-tendered hundreds of sites through a single permit authority. Anamorphic campaigns already run here every year. Below: the screens that suit 3D, who sells them, the permits, the costs on record and when to launch.
market
The Dubai outdoor market
UAE out-of-home spend reached about AED 3.5 billion in 2025, and Dubai accounts for around 73% of it (Khaleej Times, PwC study). Across the Gulf, outdoor is the second advertising medium after TV, with about a quarter of monitored spend (Communicate, Ipsos data).
The inventory is being re-tendered. In the first half of 2026, Mada Media awarded about AED 1.5 billion of contracts across 683 sites, with around 80 companies bidding (Khaleej Times). Twenty bridge banners on the main highways are being converted to digital screens (Dubai Media Office).
du (2022): the “du Oasis” 3D billboard on the JBR Walk, with Havas Middle East (Communicate).
02
Sobha Realty (2024): a 3D anamorphic ad above Roxy Cinema at JBR (Campaign Middle East).
03
Nando’s (2025): the brand’s first 3D anamorphic billboard worldwide, for its JBR opening (Campaign Middle East).
media owners
Who sells the space
01
BackLite Media: the large formats of Sheikh Zayed Road (The Helix, Jawhara, The Triple Crown), with programmatic buying on more than 300 UAE screens (Campaign Middle East).
02
Hills Advertising: bridge and lamppost banners on the main highways (Dubai Media Office).
Hypermedia: mall and community networks, including Mall of the Emirates and the Nakheel communities (PR Newswire).
05
Elevision: lift and lobby screens in residential and office towers (Campaign Middle East).
rules
Permits and content rules
Location: since 2024, Mada Media issues outdoor advertising location permits on behalf of the RTA and Dubai Municipality (Gulf News).
Content: what is shown stays under Dubai Municipality’s approval (Gulf News).
National standards: since 29 May 2025, the UAE Media Council’s 20 content standards apply, including respect for the culture, identity and values of the UAE, with fines up to AED 1 million (Gulf News).
costs
What it costs
Dubai operators do not publish their rate cards. The figures on record are for the Burj Khalifa, and they date from 2019: AED 250,000 for a three-minute spot on a weekday evening, AED 350,000 at the weekend, and AED 1 million for five spots in one evening, paid upfront, with the storyboard final four weeks before (The National). The 3D film is a separate budget that depends on how many screens it has to fit.
calendar
When to launch in Dubai
01
Ramadan: in 2025 it was the biggest advertising month of the year in the Gulf (Communicate).
02
Dubai Design Week, in November: 3 to 8 November in 2026 (WAM).
03
GITEX Global, from 7 to 11 December in 2026 at Expo City (GITEX).
04
Dubai Shopping Festival, from December to January: 38 days of peak retail traffic (Dubai DET).
beyond billboards
Not a billboard? The same 3D for shop windows, events and buildings.
Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.
A curved corner seen from a pedestrian promenade. The screen above Roxy Cinema at The Beach, JBR has carried anamorphic campaigns for du, Sobha Realty and Nando's. On Sheikh Zayed Road, the large formats are seen from cars, which suits a bold reveal more than a fine illusion.
Every outdoor site needs a location permit from Mada Media and a content approval from Dubai Municipality. When you book an existing screen, the operator handles both; the content still has to respect the UAE Media Council standards.
The last rates on record date from 2019: AED 250,000 for a three-minute spot on a weekday evening, AED 350,000 at the weekend, with content approved by Emaar. Ask for current rates before planning.
Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
