Trusted by 30+ businesses and teams
What is FOOH? A real street, an impossible product.
Fake out-of-home is mixed reality made for brands. We film a real place, build your product in 3D and blend the two so well that people wonder whether it happened. No permit, no installation, no media buy: the film is made for social, it travels on its own, and the press picks it up. Paired with a 3D billboard, it reaches everyone who never walked past the screen.
Filmed from Paris to Seoul.
Mixed reality works wherever there is a street worth filming. 65 FOOH films for 41 brands, from Paris and Milan to New York, Los Angeles, Dubai, Seoul, Bangkok and Abidjan.
Four ways to use mixed reality.
From a brief to a film people share.
You bring the product and the city. We bring the idea, the shoot, the 3D and the cut, and we keep it simple for you from the first call to the day it goes out.
The messages we get once the screen goes live.
“Thank you, the team loves it”
Brand marketing · EMEA
“Really great work, thanks a lot”
Social lead · UK
“Thanks again, it looks amazing”
Brand content · HQ
“Congratulations on a job exceptionally well done”
Nathalie Dubois · Head of Brand Marketing, Media & Comms Western Europe
“Great job, thank you”
Campaign lead · DACH
- explainer27 Sept 2026
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Everything you need to know.
FOOH stands for fake out-of-home: a film where a product or a scene that does not physically exist is placed into real footage of a street, a landmark or a building. The out-of-home part is the setting, the fake part is the 3D.
Mixed reality is the technique: real footage and 3D blended so they read as one shot. FOOH is what brands do with it: a fake out-of-home moment, designed to be shared on social and picked up by the press.
A 3D (anamorphic) billboard plays on a real screen that people see in the street. A FOOH film never runs on a screen: it lives on social. Many campaigns use both, the billboard for the street and the FOOH film for everyone else.
It is a creative format, like a commercial with visual effects. We recommend saying so in the caption. People engage with the craft and the surprise, not with a claim that it physically happened.
Yes, or we work from footage you provide. We film the place the way the scene needs it, then build and place the 3D so it belongs there.
3 to 4 weeks from the approved brief to delivery, two rounds of changes included.
There is no fixed price. Every film is quoted after a short brief, because the price depends on the scene, the number of shots, the formats and the languages it is cut in.
Anywhere with a street worth filming. We have made fake out-of-home films in Paris, Milan, Rome, New York, Los Angeles, Dubai, Seoul, Bangkok and Abidjan, in 9 countries so far.
Yes. The same 3D assets are adapted to the screens in your plan, corner or flat, and the mixed reality film becomes the social side of the campaign.
Two disciplines, one team.
The same craft, two ways into it. Every project starts with the screen or the street your brand will live on.
