What FOOH is, and why it works with 3DOOH.
A screen reaches the people who walk past it. The social version reaches everyone else: the same idea, placed into footage of the street, released as the kind of video people share without being asked. One idea, two audiences, no extra media.
- 01 · DOOH
The screen runs
Impressions spike the day the campaign goes live, then flatten as soon as the media buy ends.
- 02 · FOOH
The social version goes out
The same idea, placed in the street and cut for social. Views compound as people share it, and the curve passes the screen's peak.
- 03 · PR, media and social
Relays keep it climbing
Press, media and creators pick it up. The curve keeps rising long after the screen goes dark, with no extra media.
FOOH & Mixed Reality, in four shapes.
- 01
Screen extension
The 3D moment leaves the billboard and continues on the street. The natural companion of a 3DOOH campaign.
- 02
Product takeover
A giant product, a landmark, a real crowd reacting. The classic FOOH, made to look plausible enough to be filmed twice.
- 03
Launch stunt
A one-off scene timed with a release: a building unboxed, a monument wearing the product, a fleet arriving in town.
- 04
Series and retainers
A monthly rhythm of scenes for brands that want the format as a channel, not a one-shot.
From your media plan to a moment people film.
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
Everything you need to know.
It is a creative format, like a commercial with visual effects. We recommend saying so in the caption. People engage with the craft and the surprise, not with a claim that it physically happened.
Yes, or we work from footage you provide. We film the place the way the scene needs it, then build and place the 3D so it belongs there.
3 to 4 weeks from the approved brief to delivery, two rounds of changes included.
That is the point. The same idea is adapted to the screens in your media plan, corner or flat, and the social version becomes its amplification.
Two disciplines, one team.
The same craft, two ways into it. Every project starts with the screen or the street your brand will live on.
