Privé by Zalando

Privé by Zalando’s first event activation, with one objective: make the Paris tennis season feel like a Privé by Zalando moment. Our film puts a giant tennis ball on top of the Fontaine de l’Observatoire, at the foot of the Luxembourg gardens, a scoreboard in the brand’s purple, and a player serving from the edge of the basin. Strategy, concept, production and seeding by KOSMO®.

The FOOH film was one piece of a wider campaign we ran across social: vox pops in the street, behind-the-scenes video, joybaiting, an influence layer with Anekdote agency, and five sponsored players with P11 agency (Marina Bassols, Quentin Halys, Adrian Mannarino, Corentin Moutet, Luca Van Assche). Across the campaign: 7M+ estimated broadcast reach, 300K+ earned media impressions, 25K+ engagements.