Times Square corners in 3D. And the media if you want it.
We create 3D billboards for Times Square in New York: one anamorphic film built to the specs of The North Star, TSX Broadway or the Digital Beast, then cut for every other screen in your plan and for social. We can also book the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
New York guide
More than 30 screens, a dozen sellers, one square.
Times Square has more than 30 digital spectaculars sold by over a dozen operators, and about 220,000 people walk into it every day. The 3D campaigns that travel online come from a few corner screens. Below: which screens suit 3D, who sells them, what a takeover costs and the rules.
market
The New York out-of-home market
US out-of-home revenue passed $9.1 billion in 2024, the first year above $9 billion, with digital at 34% of spend (OAAA). New York concentrates the most filmed part of it.
The Times Square Alliance counts about 220,000 pedestrians a day in 2024, up to 330,000 on the busiest days, and lists more than 30 digital spectaculars and networks sold by over a dozen operators (Times Square Alliance). Underground, OUTFRONT runs 3,800 digital Liveboards across 436 subway stations in the five boroughs (OUTFRONT).
Looks straight up the square and frames the New Year’s Eve broadcast (Times Square Alliance)
3D campaigns
3D campaigns Times Square has already seen
01
BMW (2022): two 3D films on the two faces of 20 Times Square, the XM appearing to drive out of a garage and off the screen, with a pre-order QR code (Muse by Clio).
02
Daytona Beach (2023): a 15-second anamorphic spot on the same corner, played 20 times an hour for a month, backed by a street team (Daytona Beach CVB).
03
Prime Video, The Wheel of Time (2021): characters bursting out of the screen in Times Square, one of six cities worldwide (Amplify).
costs
What a Times Square takeover costs
Times Square operators do not publish rate cards. The only figure on record is a trade estimate from 2023: about $400,000 for a four-week cycle on One Times Square, and around $250,000 for the twin boards opposite (Digital Signage Pulse). Prices move with the screen, the share of time and the dates. The 3D film is a separate budget that depends on how many screens it has to fit.
media owners
Who sells the space
01
Silvercast Media: The North Star at 20 Times Square, 1535 Broadway, 1540 Broadway.
02
New Tradition: One Times Square, Five Times Square.
03
Dream Outdoor: TSX Broadway, the Broadway Beacon.
04
OUTFRONT Media: the Digital Beast, TSQ Tower, 2 Times Square, and the MTA subway and rail screens.
05
Branded Cities: Nasdaq, 3 Times Square, 7 Times Square and the Midtown Mosaic network.
06
Clear Channel Outdoor: more than 40 displays in the square, including a six-screen synchronised package (Clear Channel).
Times Square requires lit signs: zoning makes illuminated signs mandatory on Broadway and 7th Avenue between 43rd and 50th Streets, lit from dusk to 1 a.m., with a change of image at least every 30 seconds (NYC Zoning Resolution).
Outdoor advertising companies must register with the Department of Buildings (NYC Buildings). Booking through an operator covers it.
Transit ads follow the MTA policy, updated on 25 June 2025 (MTA).
calendar
When to launch in New York
01
New York Fashion Week, in February and September (CFDA).
02
The US Open, late August to early September: a record 1,144,562 attendees in 2025 (Tennis Now).
03
The Macy’s Thanksgiving Day Parade, in November, which opens the holiday season (ABC News).
04
New Year’s Eve, when the screens around One Times Square sit in a worldwide broadcast (PIX11).
beyond billboards
Not a billboard? The same 3D for shop windows, events and buildings.
Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.
Operators do not publish rate cards. A 2023 trade report estimated about $400,000 for a four-week cycle on One Times Square, but prices depend on the screen, the share of time and the dates. We get current quotes once the screens are shortlisted.
A corner: two faces at an angle, seen from a known spot. The North Star at 20 Times Square, Five Times Square and TSX Broadway are built that way. The curved Digital Beast at 1530 Broadway is sold for spatial 3D creative.
Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.
Yes. MTA ads must fit a permitted category and avoid the prohibited ones, such as political content or cannabis. The policy was updated in June 2025.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
