3DOOHFlat screenParis
Miele
The building that cleaned itself
- 81screens, 76 citiesSource: Campaign deck, KOSMO® 2026
- 4countries, 5 languagesSource: Campaign deck, KOSMO® 2026
- 300+versions from one conceptSource: Campaign deck, KOSMO® 2026
In situ
- Client
- Miele
- Industry
- Home appliances
- City
- Paris, France, Belgium, Luxembourg, Netherlands
- Venue
- 81 screens in 76 cities: malls, stations, shopping streets
- Screen
- From the Digital Dream in Paris to the Meir in Antwerp, portrait and landscape, one version per screen
- Media owner
- Cityz Media and the media owners of the Publicis plan
- Dates
- 2026-06
- Format
- Flat screen
Miele was launching HydroClean, an oven that cleans itself, and needed people to get it in seconds on screens they walk past, in four countries and five languages.
We built a European facade in CGI and made it behave like an oven: workers at the windows, the door opens on a dirty oven, the cycle runs, the oven ends clean. No shoot, one concept, and a version cut for every screen in the plan, from the Digital Dream in Paris to the Meir in Antwerp. A mixed-reality version placed the building in a real Paris street for social.
The full story, the choices made with Miele’s team and what we learned once the screens were live are in the case study.
Behind the scenes
Stills
