Paris keeps digital screens off its streets, so its large screens are in malls, stations and airports. We design the anamorphic film for them, and we can book the media.
Malls, stations, airports. 3D built for the Paris screens.
We create anamorphic 3D billboards for Paris: one film built to the exact specs of New Digital Dream at Les 4 Temps, the Place Carrée screen at Forum des Halles or the metro networks, then cut for social. We can also book the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
Paris guide
Paris keeps digital off its streets. 3D moves indoors.
Paris's local advertising rules keep digital screens off the city's street furniture, so the large screens that suit 3D are indoors: shopping centres, the metro and the airports. Below: the screens, who sells them, the rules on digital advertising, the 3D campaigns on record and when to launch.
market
The Paris out-of-home market
France’s out-of-home market shrank in 2025: net revenue fell 5.3% to €1,325 million, the first decline since the post-Covid recovery. Digital held up better at €301 million, about 23% of the total, and shopping centres were the only segment that grew, up 7.5% to €144 million (Kantar Media, France Pub and IREP, BUMP 2025). Digital keeps spreading among buyers: 47% of out-of-home advertisers also used digital screens in 2025, up from 44% a year earlier (same source).
In Paris, the biggest digital contract is underground. The RATP metro advertising concession goes to Metrobus, part of Mediatransports, from 1 January 2027 for 12 years. The tender covered about 1,300 digital screens in stations, and in September 2026 the Paris administrative court rejected the challenge brought by Cityz Media and Altarea (CB News).
screens
Screens that suit a 3D billboard in Paris
There is no giant LED corner on the streets of Paris: the city’s rules keep digital screens off its street furniture (see the rules below). The large screens are indoors.
Digital furniture and custom digital spaces along the passenger journey
Long dwell time in the terminals, with custom formats on sale (CB News)
3D campaigns
3D campaigns Paris has already seen
01
Prime Video, The Wheel of Time (2021): anamorphic billboards with characters bursting out of the screen, on six sites including Piccadilly Circus, Times Square and Shinjuku. Each site had a scene built to its specs; the Paris site was not named (Amplify).
02
Air France (2026): a brand film with a heroine in red climbing the Eiffel Tower, produced as a classic video and as a 3D video for outdoor and digital screens across France, Paris included, with a banner of more than 1,000 m² on the airline’s headquarters facade at CDG in March 2026 (CB News).
media owners
Who sells the space
01
Mediatransports (Metrobus, Mediagare): RATP metro, RER and tram, and SNCF stations; owned by Publicis (67%) and JCDecaux (33%) according to the trade press (CB News). It reported 2,900 screens in French train and metro stations in 2024 and announced 4,300 for 2025 (Assemblée nationale).
02
Extime Media: the 50/50 joint venture of Groupe ADP and JCDecaux, selling advertising at Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget since 1 January 2023 (TRBusiness).
03
Cityz Media: the former Clear Channel France, renamed after its sale to Equinox Industries closed on 1 November 2023; it runs shopping-centre screens such as the New Digital Dream (CB News).
04
Westfield Rise: the retail media arm of Unibail-Rodamco-Westfield, which runs the Place Carrée screen at Forum des Halles (invidis).
05
Phenix Groupe: claims 52,000 print faces and 3,700 digital screens across France, in streets and shopping centres (CB News).
rules
Rules to know before you brief
No digital on Paris street furniture: articles P3 and P4 of Paris’s 2011 local advertising regulation (RLP) only allow luminous advertising lit by projection or transparency, which rules out digital screens on the city’s street furniture. On 18 September 2017, the Conseil d’État upheld the annulment of the city’s street-furniture concession, which planned 15% digital faces, and confirmed that a local rule may be stricter than the national code (Conseil d’État).
Off from 1 am to 6 am: across France, luminous advertising, digital included, must be switched off between 1:00 and 6:00 am under decree no. 2022-1294 of 5 October 2022. Airports and transport street furniture are exempt during service hours, but digital ads only if the images are static. A breach is a fifth-class offence (AIDA, INERIS).
Stations: screens inside train and metro stations fall under the RATP and SNCF advertising concessions, not the street rules. A 2024 parliamentary question says they are not strictly regulated and asks for limits; it is a question, not a rule in force (Assemblée nationale).
calendar
When to launch in Paris
01
Paris Fashion Week, womenswear: late February to early March, and late September to early October. The next edition runs from 1 to 9 March 2027 (FHCM).
02
Haute Couture week, in January and July: the luxury houses show in Paris (FHCM).
03
Roland-Garros, late May to early June: about three weeks of Grand Slam tennis; 18 May to 7 June in 2026 (Tennis Majors).
beyond billboards
Not a billboard? The same 3D for shop windows, events and buildings.
Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.
Not on the city's street furniture: Paris's 2011 advertising rules only allow ads lit by projection or transparency there, which rules out digital screens, as the Conseil d'État confirmed in 2017. The screens that suit 3D are indoors, such as the curved New Digital Dream at Westfield Les 4 Temps and the Place Carrée screen at Forum des Halles.
Between 1 am and 6 am, everywhere in France, under a decree of 5 October 2022. Airports and transport street furniture are exempt during service hours, but digital ads only if the images are static.
Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.
We found no published rate card for the Paris screens below, so the media is quoted per screen and per date. The 3D film depends on how many screens and formats it has to fit. We quote both once the screens are chosen.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
