Tower facades, malls, the metro. 3D built for Riyadh.
We create anamorphic 3D billboards in Riyadh: one film built to the exact specs of the Kingdom Tower facades, Burj Rafal or the Olaya corner screens, then cut for malls, the metro and social. We can also buy the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
Riyadh guide
A city that is rebuilding its skyline in LED.
Since 2023, Riyadh has handed its outdoor advertising to a few large concessions, and the operators are turning tower facades, malls and the metro into digital screens. For a brand, that means fewer, bigger surfaces, and a 3D film has to be built for each one. Below: the screens that suit 3D, who sells them, the permits, and when to launch.
market
The Riyadh outdoor market in 2026
Riyadh reorganised its outdoor advertising in one move. In October 2023, the municipality’s development company, Remat Al-Riyadh, signed SR16 billion of outdoor advertising contracts: billboards on municipal sites to a consortium led by Al Arabia, building facades to an alliance led by Rotana (Arab News). Guinness World Records lists the city concession as the most expensive outdoor media permit on record, at 1.52 billion riyals a year (Guinness World Records).
The money is going into digital. Rotana Signs announced more than SAR 7 billion of new assets in 2025, including 18 digital facades on Riyadh’s main roads, most of them due by the first quarter of 2026 (ArabAd). Billups estimates Saudi out-of-home spend at USD 960 million in 2025, with digital above half of it in 2026 (Billups). Other firms give much lower figures, so treat any market size with care.
screens
Screens that suit a 3D billboard in Riyadh
An anamorphic film works for one viewpoint, so the best surfaces are corners and facades seen from a known angle. These are the Riyadh screens we would look at first.
Not a 3D surface: the reach layer around a hero 3D placement (Campaign Middle East)
The tower facades are the most visible surfaces in the city, but from several kilometres away a 3D illusion reads as a flat image. For the depth effect, the corner screens and eye-level facades do the work; the towers carry the reveal.
media owners
Who sells the space
01
Al Arabia: the municipal billboard concession (up to 1,325 sites over ten years), Boulevard World, the airport and the metro and bus interiors (Argaam). Its subsidiary Faden Media holds a ten-year contract for six digital facade billboards of 40 metres and more (Argaam).
02
Rotana Signs: the Kingdom Tower and Burj Rafal facades, mall facades (Solitaire, Nakheel, Esplanade) and Kingdom Arena (Campaign Middle East).
03
Saudi Signs Media: the metro carriage network and billboards at 76 municipal locations, including bridges and tunnels (Campaign Middle East).
04
BackLite KSA: more than 80 screens in Cenomi malls in Riyadh and Jeddah, including U Walk (Gulf News).
rules
Permits and content rules
Municipal sites are tendered by Remat Al-Riyadh: operators hold the concessions, so a brand books through them rather than applying site by site (Argaam).
The Ministry of Municipalities and Housing updated the national billboard requirements in August 2025: safety, visual standards tied to each region’s architectural identity, removal when the licence ends (MoMAH).
A temporary sign on a commercial facade needs a Balady permit, valid 90 days. It must not cause light pollution or breach public decency, and a sale promotion also needs Ministry of Commerce approval (Amlak).
calendar
When to launch in Riyadh
01
Riyadh Season, from October to the new year. The 2026 edition opened on 21 October for ten weeks, centred on Boulevard City and Boulevard World (Gulf News).
02
Ramadan, which Ipsos describes as the peak advertising season in Saudi Arabia. It moves about eleven days earlier each year (Campaign Middle East).
03
Saudi National Day, 23 September. The trade press advises planning eight to twelve weeks ahead (Communicate).
04
MDLBEAST Soundstorm, in December, with 450,000 visitors in 2024 (MDLBEAST).
beyond billboards
Not a billboard? The same 3D for shop windows, events and buildings.
Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.
Yes. We can handle the media buying with the operators, so the budget stays under control and the screens are chosen for the creative, not the other way round. If you already have a media agency, we deliver the 3D film to their bookings.
There is no fixed price. The creative depends on how many screens and formats the film has to fit, and the media depends on the operator, the screen and the dates. No Riyadh operator publishes a rate card, so we quote both once the screens are chosen.
A corner screen or a facade seen from a known angle: the illusion works for one viewpoint. In Riyadh that points to corner LEDs at major intersections and eye-level mall facades rather than the tower crowns, which are seen from kilometres away.
Ads on the large networks run on the operators' concessions, so the operator handles the site permit and checks the content. A temporary sign on your own facade needs a Balady permit, valid 90 days.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
