Pioneer in mixed reality

Anamorphic 3D billboards in Miami.

Miami has no giant corner screen, but it has wide LED formats, district networks and anamorphic trucks. We design the 3D film for them, and we can book the media.

  • Works on every DOOH screen
  • Live in 3 to 4 weeks
3D billboards · Miami

No corner screen in Miami. 3D works differently here.

We found no corner LED built for anamorphic 3D in Miami, and the city repealed a 2023 law that allowed bigger digital billboards downtown. 3D still works: on wide LED formats in Brickell, on neighborhood screen networks and on anamorphic LED trucks. Below: the screens, who sells them, the rules and the dates that matter.

market

The Miami out-of-home market

US out-of-home revenue reached a record $9.46 billion in 2025, up 3.6%, and digital grew 10.5% to 36.3% of the total (MediaPost, OAAA figures).

OUTFRONT’s South Florida inventory shows how billboard advertising in Miami is built: 88 digital bulletins, more than 900 static bulletins, eight neighborhood digital panel networks, 25 wallscapes in central Miami and media in 23 Metrorail stations. The company says it reaches 98% of South Florida each week (OUTFRONT). Retail hubs are going digital too: in 2024, Pearl Media took Brickell City Centre from 2 to 29 screens (Billboard Insider).

screens

Screens that suit a 3D billboard in Miami

We found no corner LED in Miami built for anamorphic 3D. The illusion works on other formats: very wide screens, networks that repeat a depth effect along a route, and trucks built for 3D content.

  • Brickell City Centre LED bulkheads

    Pearl Media; displays by SNA DisplaysThree exterior LEDs, each 4.9 x 24.2 ft, 216 x 1,104 px

    A very wide ratio over a retail and transit hub with a Metromover stop, suited to lateral depth and parallax (AV Network)

  • Neighborhood digital networks

    OUTFRONT MediaEight multi-screen networks, in areas including Ocean Drive, the Design District, Wynwood and Brickell

    The same depth effect repeated along a walking route (OUTFRONT)

  • 3D anamorphic LED truck

    LED Truck MediaMobile LED truck built for anamorphic content

    Routes planned around event crowds; debuted at Possible 2026 in Miami Beach in April 2026, per the company’s press release (EIN Presswire)

  • Digital bulletins

    OUTFRONT Media88 digital bulletins across South Florida

    Not a 3D surface: the reach layer on the roads (OUTFRONT)

For a classic corner illusion, the US references are the corner screens of Times Square (Muse by Clio) and the corner cube on the Sunset Strip in Los Angeles (Billboard Insider). A national plan can pair one of them with Miami’s networks.

media owners

Who sells the space

  • OUTFRONT Media: digital and static bulletins across South Florida, the neighborhood digital networks, wallscapes in central Miami, Metrorail, Metromover and bus advertising, and trolley spectaculars on 16 routes (OUTFRONT).
  • Pearl Media: the digital program at Brickell City Centre, 29 screens including large-format LED signs and interactive kiosks (Billboard Insider).
  • LED Truck Media: Miami-based mobile LED trucks, including a 3D anamorphic truck, with GPS route tracking, according to the company (EIN Presswire).
rules

Rules to know

  • Downtown digital billboards: a 2023 City of Miami law that raised the maximum size of digital billboards at select downtown sites from 750 to 1,800 sq ft was repealed in May 2024. Signs left as non-conforming structures got brightness limits and an 11 p.m. shutdown (Signs of the Times).
  • Floating billboards: Miami Beach banned advertising vessels in 2017. The boat operator argues the ban only reaches parts of Biscayne Bay, not the Atlantic off the beach; check before planning one (Miami New Times).
calendar

When to launch in Miami

  1. 01

    Ultra Music Festival, in late March: 27 to 29 March 2026 at Bayfront Park, downtown, next to the Biscayne Boulevard screens (DJ Mag).

  2. 02

    The Formula 1 Miami Grand Prix, in early May: 1 to 3 May 2026 at the Miami International Autodrome in Miami Gardens (Formula 1).

  3. 03

    Art Basel Miami Beach, in early December: public days from 4 to 6 December 2026 (Art Basel). The fair drew 91,000 visitors in 2024, and Montblanc, Stanley, Jaguar and SKIMS took over OUTFRONT’s large formats during it (OUTFRONT).

  4. 04

    Through the year: OUTFRONT cites the Miami Open, Inter Miami CF games and the Fort Lauderdale International Boat Show as moments brands plan around (OUTFRONT).

beyond billboards

Not a billboard? The same 3D for shop windows, events and buildings.

Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.

2D vs 3D

A 2D video gets seen. A 3D one gets filmed.

Same screen, same media budget. A flat video plays like every other ad. Anamorphic 3D seems to leave the screen, so people stop, film it and share it.

What changes
2D video
Anamorphic 3D
Attention
Seen, then forgotten
People stop and film it
Reach
Only the people who walk past
Passers-by, plus everyone who sees the videos online
Media budget
Same
Same media buy, zero extra spend
Shareability
Nobody films a flat ad
Reposted, stitched, duetted for free
Shelf life
Over when the campaign ends
Lives on social long after the screen goes dark
Format
A flat image inside the frame
A 3D moment that breaks the frame
HOW WE WORK

From your media plan to a moment people film.

You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.

5 steps3 to 4 weeks from approved brief
  1. Brief
  2. Concept
  3. Production
  4. Delivery
  5. Amplification
get a free concept

See your brand break the screen.

Tell us about your next campaign. We come back with a concept built for your screen and your brand: the idea, the twist, and how it plays out. Free, and yours to keep.

No commitment. If you would rather talk it through first, book a call and we look at your plan together.

  1. 1/2 · Your details
  2. 2/2 · Your campaign
book a call
what clients say

The messages we get once the screen goes live.

  • “Thank you, the team loves it”

    Brand marketing · EMEA

  • “Really great work, thanks a lot”

    Social lead · UK

  • “Thanks again, it looks amazing”

    Brand content · HQ

  • “Congratulations on a job exceptionally well done”

    Nathalie Dubois · Head of Brand Marketing, Media & Comms Western Europe

  • “Great job, thank you”

    Campaign lead · DACH

Faq

Everything you need to know.

Still have a question?

Can't find your answer? Send us your campaign and we'll come back with a free concept.

contact

Not a corner screen like Times Square's. In Miami, 3D runs on wide LED formats such as the Brickell City Centre bulkheads, as depth effects across OUTFRONT's neighborhood networks, and on anamorphic LED trucks routed around event crowds. For a true corner illusion, the US references are in New York and Los Angeles.

We found no published rates for Miami screens, so the media is quoted per screen and per date. The 3D film depends on how many screens and formats it has to fit. We quote both once the screens are chosen.

Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.

Yes. A 2023 City of Miami law that raised the maximum size of digital billboards at select downtown sites from 750 to 1,800 sq ft was repealed in May 2024. Signs left as non-conforming must respect brightness limits and switch off at 11 p.m.

Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.

The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.

Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.

Got an idea? Let's build it right.

  • Book a call

    The best next step. Twenty minutes to look at your plan together and tell you where a 3D moment fits.

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