Piccadilly Lights, Outernet, Westfield. We build the 3D for them.
We create anamorphic 3D billboards in London: one film built to the exact specs of Piccadilly Lights, Outernet or The Wall at Westfield, then cut for every other screen in your plan and for social. We can also book the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
London guide
The UK's out-of-home market is growing again, and London leads it.
UK out-of-home revenue hit a record in 2025, and two thirds of it is now digital. In London, a handful of screens carry the 3D moments people film, and a few large contracts control the rest. Below: the screens that suit 3D, who sells them, the rules and when to launch.
market
The London out-of-home market
UK out-of-home revenue reached a record £1.44 billion in 2025, with digital at 67% of it (Alight Media, Outsmart and PwC figures). Growth accelerated in 2026: revenue rose 12.7% in the second quarter, and digital 14.6% (Outsmart).
London’s inventory sits with a few long contracts. In September 2024, Transport for London kept Global on its rail estate (Tube, Overground, DLR, Elizabeth line) and JCDecaux on more than 4,700 bus shelters, for eight years (TfL). Ocean Outdoor kept the Canary Wharf network, 45 formats on an estate that drew 76 million visitors in 2025 (Ocean Outdoor).
Netflix, Army of the Dead (2021): a 3D zombie tiger leaning out of Piccadilly Lights, the first activation of its kind on the screen (Ocean Outdoor).
02
Prime Video, The Wheel of Time (2021): characters breaking out of Piccadilly Lights for a week, backed by the large formats of both Westfields (Ocean Outdoor).
03
Magnum (2024): an anamorphic campaign on Piccadilly Lights and 323 other UK sites, described as the largest 3D out-of-home campaign in the UK (CXM Today).
The lesson from these: one hero screen makes the film people share, and the networks around it carry the reach.
media owners
Who sells the space
01
Ocean Outdoor: Piccadilly Lights for Landsec, the Westfield London large formats and the Canary Wharf network (Ocean Outdoor).
Global: the TfL rail estate and Network Rail’s roadside sites, with more than 100 new digital screens planned (Global).
04
JCDecaux UK: the TfL bus shelters.
05
Clear Channel UK: the Adshel Live digital network, 3,500 screens across the UK in 2024 (LBB).
rules
Rules to know before you brief
Food high in fat, sugar or salt: not accepted on the TfL estate since 25 February 2019, with an exceptions process (TfL advertising policy).
Advertisement consent: most illuminated ads in England need consent from the local planning authority, in London the borough, normally within eight weeks. Booking an existing screen means the operator already holds it (Planning Portal).
Content: the CAP Code applies to all non-broadcast ads, and the Advertising Standards Authority can have an ad removed (ASA).
Piccadilly Lights is the reference: its curved surface has carried 3D campaigns since 2021. Outernet surrounds the viewer with screens on several walls, and Westfield London faces arriving rail and road traffic. The choice depends on the idea and the budget.
No London operator publishes its large-format rates, so the media is quoted per screen and per date. The 3D film depends on how many screens and formats it has to fit. We quote both once the screens are chosen.
Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.
Not if the product is high in fat, sugar or salt: since February 2019, TfL does not accept those ads on its estate, with an exceptions process. The Tube, buses, shelters and the Overground are all covered.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
