A free 3D concept for
From the Callao screens to the malls and the airport, we make Madrid screens step out of the frame, in Spanish and English, and adapt the idea to Barcelona and the rest of the plan.
Spain is one of the five largest digital out-of-home markets in Europe, and Madrid has its most famous screens, on Plaza de Callao and Gran Vía. A launch there is seen by the city and by everyone who films it.
Media owners: JCDecaux · Local media owners on request
Corner screens made the format famous, but they are a fraction of what brands book. The trick that matters is the one that works on the flat screens already in your plan.
01The iconic 90° screens.
Two faces of a screen meeting at a right angle. Your product looks like it sits inside a box and leans out over the crowd. The strongest illusion there is.
02The one that works on the screens you already book.
A frame, a sense of depth and a product that breaks through it, on a regular flat screen. No special hardware, no corner. This is how a whole network campaign goes 3D without changing the media plan.
03The version that travels.
The same 3D moment, placed into real footage of the street and cut for social. The screen is the spark; the social version reaches everyone who never walked past it.
Tell us about your next campaign. We come back with a concept built for your screen and your brand: the idea, the twist, and how it plays out. Free, and yours to keep.
No commitment. If you would rather talk it through first, book a call and we look at your plan together.
Yes. Text is rebuilt in Spanish from the same idea, and we can deliver the same campaign for Barcelona, Valencia or Seville.
Yes. One master adapted to each screen in the plan, in Portuguese for Lisbon and Porto.
3 to 4 weeks from the approved brief to delivery, two rounds of changes included.
