From the Sunset Strip to LAX. 3D built for each LA screen.
We create anamorphic 3D billboards in Los Angeles: one film built to the exact specs of The Now on Sunset, the Moxy and AC Hotel facade Downtown or the LAX Time Tower, then cut for freeway boards and social. We can also book the screens with the operators.
One 3D film, built to the exact specs of each screen
Media buying with the operators, or delivery to your agency's plan
You bring the screens and the brand. We bring the idea, the 3D and the delivery, and we keep it simple for you from the first call to the day it goes live.
5 steps3 to 4 weeks from approved brief
Week 01
Week 02
Week 03
Week 04
Live +
Brief
Concept
Production
Delivery
Amplification
Los Angeles guide
A city that drives, and a few screens built for 3D.
Los Angeles is the second US media market, and most people get around by car, so freeway boards carry the reach. The 3D moments happen on a few screens: a corner cube on the Sunset Strip, a hotel facade Downtown, a tower at LAX. Below: the screens that suit 3D, who sells them, the rules and when to launch.
market
The Los Angeles out-of-home market
US out-of-home revenue passed $9.1 billion in 2024, up 4.5%, with digital at 34% of spend (OAAA). Los Angeles is the number two US media market, and a city that drives: Clear Channel cites 92% of residents commuting by car and an average of 143 miles driven per week (Clear Channel Outdoor). Roadside and freeway boards are the core of billboard advertising in Los Angeles.
New digital faces are hard to get. The City of Los Angeles voted to ban new digital billboards and supergraphics, while hundreds of existing signs stayed (ABC7). In December 2023, the City Council voted 10 to 4 for Metro’s Transportation Communication Network: about 80 digital billboards on Metro property in exchange for removing nearly 200 static ones, with $300 to 500 million in ad income expected over 20 years (Billboard Insider). In West Hollywood, the Sunset Strip has about 100 billboards, roughly one every 75 feet, which the city’s policy calls the densest concentration of off-site signs on the West Coast (Beverly Press).
Visit California, “Let’s Play” (2024): an anamorphic spot launched on 29 April 2024 on the Moxy and AC Hotel screen, for U.S. Travel’s IPW in Los Angeles. A beach ball bounces between the hotel’s real balconies, then into redwood forest and Joshua Tree scenes (Ads of the World).
02
Hennessy, with Canelo Alvarez (2022): an anamorphic 3D figure popping out of the LAX Time Tower, ahead of Alvarez’s third fight with Golovkin (Moodie Davitt Report).
media owners
Who sells the space
01
Clear Channel Outdoor: roadside and freeway billboards across the market, with a claimed 85% monthly reach (Geopath 2026), Burbank Airport displays and the Sunset Millennium spectaculars on the Strip (Clear Channel Outdoor).
02
OUTFRONT Media: digital billboards on the freeways, digital street furniture, bus media, and West Hollywood’s digital shelters and kiosks run with JCDecaux (OUTFRONT).
03
Orange Barrel Media: The Now at Sunset and La Cienega, and the Art on Sunset program with the City of West Hollywood (Billboard Insider).
04
JCDecaux: LAX, including the Time Tower; in 2022, 838 of its more than 1,900 US airport screens were at LAX (Moodie Davitt Report).
rules
Rules to know
No new digital billboards in the City of Los Angeles: the city voted to ban them and supergraphics; existing signs stayed (ABC7). New digital faces come mainly through programs such as Metro’s network, approved in December 2023 (Billboard Insider).
The sign ordinance is back on the table: the draft citywide ordinance had stalled since 2021. In August 2026, the City Council unanimously passed a motion to reactivate it for review (Council District 3).
The Sunset Strip is West Hollywood: turning a static billboard into a digital one falls under the Sunset Boulevard Off-Site Signage Policy and needs Planning Commission and City Council approval. 8743 Sunset Blvd was approved 4 to 0 by the Planning Commission in November 2020 (Beverly Press).
calendar
When to launch in Los Angeles
01
The Grammy Awards, in February, at Crypto.com Arena Downtown, its home since 2000. The 69th edition is set for 7 February 2027 (Wikipedia).
02
The Academy Awards, late February or early March, at the Dolby Theatre in Hollywood since 2002. The 98th ceremony took place on 15 March 2026 (Wikipedia).
03
The LA28 Olympic Games, from 14 to 30 July 2028: a one-off global event for sponsors and international visitors (Wikipedia).
beyond billboards
Not a billboard? The same 3D for shop windows, events and buildings.
Every screen needs a film built for its exact shape, outdoors or indoors. Same studio, same method.
The Now, at Sunset and La Cienega in West Hollywood: three LED faces forming a corner cube, live since April 2025 and marketed as the first 3D anamorphic display on the Sunset Strip. Downtown, the 15,000 sq ft facade screen of the Moxy and AC Hotel carried Visit California's anamorphic spot in 2024.
We found no published rates for Los Angeles large formats, so the media is quoted per screen and per date. The 3D film depends on how many screens and formats it has to fit. We quote both once the screens are chosen.
Yes. We can handle the media buying with the operators, so the screens are chosen for the creative and the budget stays under control. If you already have a media agency, we deliver the 3D film to their plan.
Only in limited ways. The City of Los Angeles voted to ban new digital billboards and supergraphics, and new digital faces now come mainly through programs such as Metro's network, approved in December 2023. On the Sunset Strip, West Hollywood needs Planning Commission and City Council approval for each digital conversion.
Yes. We create both flat and 3D versions and adapt them to every screen and media owner in your plan, whether that's one flagship billboard or dozens across markets. The technical back-and-forth is our job, not yours.
The creative is a separate line, but it never requires you to buy more media. You're making the impressions you've already paid for work harder: the same screens start generating organic reach on their own.
Ideas and early visuals can use AI. The final 3D is built by our own team, because a real screen with real people in front of it does not forgive approximation.
