FOOHMixed RealityParis
Miele HydroClean
The oven that cleans itself, on a Paris facade
- Date
- June 2026
- Industry
- Home appliances
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
The social version of Miele's HydroClean launch: the CGI building from the DOOH campaign placed in a real Paris street, filmed as if it were there. The oven door opens in the facade, the cleaning cycle runs, and the oven ends clean.
Delivered in five languages and three social formats (9:16, 1:1 and 2:3) to carry the campaign beyond the 81 screens of the media plan.
