The Super Mario Galaxy Movie

Imagined by the agency for the release of The Super Mario Galaxy Movie: a carton of Yoshi eggs, green spots and all, sitting in the egg aisle of a New York grocery store. The carton carries the film’s artwork and its release date, 1 April 2026, and the film is shot like someone who just found it.

One product that never existed, filmed as if it did. The video reached 5 million views on its own, was picked up across the internet with 15 million earned media impressions and 500K engagements, and cost nothing in paid media. The comment that came back most: “wish it was real”.