FRANCE TV

France TV wanted to announce the launch of their new series Sur la terre des dinosaures through a visually striking activation that would captivate audiences and generate excitement online. The goal was to highlight the series while creating an engaging, shareable experience.

Our approach was to craft a mixed reality experience that immersed viewers in the prehistoric world of the series. By combining realistic visuals with interactive storytelling, the activation brought the dinosaurs to life, reinforced the program’s appeal, and amplified engagement across social media.