Iphone 17 Pro Max

Imagined by the agency, this concept explores how Apple could generate buzz around the release of the iPhone 17 by spotlighting its latest features through a bold mixed reality activation. The objective was to design a launch moment capable of capturing attention and sparking conversation at scale across social platforms.

Our approach was to envision an immersive mixed reality experience that brings the iPhone 17’s innovations to life in a striking and product-focused way. By combining cutting-edge visuals with a strong narrative, the concept demonstrated the viral power of mixed reality, generating over 50 million views across TikTok and Instagram.