guide24 Sept 20264 min read
What your media owner needs before a 3D campaign (and why films get rejected)
Screen layout, video format, viewpoint, schedule: the six things to collect from a media owner before production, and the mistakes that cost a week.
Why films get rejected
Not because of the creative. Because the layout was an old version, the video format was wrong, the loop was two seconds too long, or a logo landed in an area that must stay clear. Every one of these is avoidable before anything is built.
The six things to collect
- The screen: media owner, site, reference, shape, real size.
- The exact layout: resolution of each face, gaps, corner angle, areas to keep clear, the media owner’s template.
- The video format accepted: file type, frames per second, length, sound.
- The view people have: a photo from where the crowd stands, distance and height.
- The schedule: campaign dates, delivery deadline, who signs off.
- The delivery: naming, where to send the files, the other screens that need a version.
Who should collect it
Anyone can: the media buyer, the agency, or us. What matters is that it happens before the first build. We turned the list into a PDF you can forward to your media owner.