Corner screen or flat screen? Choosing the right 3D format for your campaign
Two ways to break the screen, two kinds of inventory. How to decide which format fits the screens in your plan, and when you need both.
Start from the screen, not the idea
The screen decides the format. Before any idea, we ask for four things: the layout of the screen, its real size, a photo from where people see it, and what the media owner accepts.
The corner screen
Two faces meeting at a right angle. The scene is built as a box whose inner corner matches the real one, so your product seems to sit inside and lean out. Best for launches and hero moments. Limited to the corner screens available in your market.
The flat screen
A frame drawn inside the screen, a sense of depth, and a product that crosses the line. It runs on portrait, landscape and facade screens, which is most of what brands book. A slightly softer illusion, far wider reach.
When you need both
Most campaigns we build use a corner screen as the hero and flat screens for the network. One idea, adapted to every screen, so the campaign reads the same everywhere.
The checklist
We published the list of what we ask media owners for. It is the fastest way to know what your screen can take.