White label 3D billboard production: how agencies sell 3D without a studio

What is white label 3D billboard production?

White label 3D billboard production means a specialist studio builds the anamorphic 3D film, and your agency or network presents it as its own. You keep the client, the deck, the calls and the invoice. The studio builds the concept, the 3D and the files for each screen, and stays out of sight.

You will also see it called white label CGI or DOOH creative production for agencies. The model is the same: your name on the work, ours behind it.

Who it is for

Creative agencies. Your client asks for a 3D billboard. You have the client, often the idea, but not a 3D pipeline built for screens. We build it under your name.

Media agencies. The screens are booked and the plan needs a moment that breaks the frame. You add 3D to your recommendation without hiring a studio team.

Media owners. You sell corner, curved or flat screens, and advertisers arrive without 3D content. The demand is there: Marketing Brew reported in 2023 that Clear Channel Outdoor had worked on 3D billboards for Netflix, Balenciaga and Paramount, with interest across industries. Anamorphic content production for media owners lets you sell the screen and the 3D content together.

Resellers and local agencies. You cover a market and need anamorphic content production behind you, delivered to the specs of each media owner you sell for.

Social and FOOH. If you need a FOOH production partner, the same model works for FOOH films: CGI placed into real street footage for social, made under your name.

How it works, step by step

1. You send the brief and the screen. Media owner, site, dates, the product and what the campaign must do.
2. We send a concept under your brand. The idea and a first visual on the real screen, in your template, with no KOSMO® name on it. You present it.
3. We produce. Modeling, animation, rendering: 3 to 4 weeks from the approved brief, with two rounds of changes. Your client’s feedback reaches us through you.
4. We deliver to the media owner. Files built to each media owner’s specs, for every screen in the plan, sent by you or by us.
5. Social, if you want it. A social cut or a FOOH film from the same 3D scene, under your name.

Your client sees your agency from the first concept to the last file. They never see us unless you bring us in.

What stays yours

• The client relationship. Calls, decks and feedback go through you.
• The credit. The work is presented as your agency’s work.
• Your price. You set what your client pays. Our quote goes to you, not to them.
• The idea, if it is yours. If your team brings the concept, we build it. If you need one, we write it for you.
• The rights, as agreed in writing. Who owns the files and where they may be used goes in the contract, so you can pass it on to your client.

Confidentiality and credits

White label only works if it stays quiet. Settle three things in writing before you share the brief:

• An NDA covering the brief, the client’s name and the files.
• The credits: whose name appears on the work, in the files and in award entries.
• Showing the work: whether, when and how either side may show it in a portfolio or a case study.

Our default for white label is simple: your name on the work. Whether and when we may show it is agreed with you in writing.

Pricing: how a white label quote works

There is no fixed price per anamorphic asset, for an agency or for a brand. The quote depends on the number of screens and formats, the resizing each layout needs, the complexity of the scene, and the versions and languages. Adapting one idea to more screens costs less per screen than the first one, because the idea, the models and the animation already exist.

The way we build a price is explained in the 3D billboard cost guide. The partner terms are on the partners page.

Timeline

3 to 4 weeks from the approved brief to delivery, with two rounds of changes included. White label adds one link to the chain: your client gives feedback to you, and you pass it to us. Plan for it. Name one person on your side who gathers the changes, and confirm the media owner’s delivery deadline before the clock starts. The week-by-week timeline shows where projects lose days.

What to send

The same as a brand would:

• The screen: media owner, site, shape and real size.
• The layout: resolution of each face, gaps, the corner angle, zones to keep clear, the media owner’s template.
• The accepted format: file type, frames per second, slot length, sound.
• The view: a photo from where people stand.
• The schedule: campaign dates, delivery deadline, who signs off.
• The brand: product files, guidelines and the languages needed.

The screen brief checklist is written so you can forward it to your client or the media owner as it is. Check one thing early: does the screen accept motion? JCDecaux UK, for example, states in its FAQ that it cannot run motion copy on roadside formats.

Why not outsource 3D animation to a freelancer?

A freelance 3D artist works well for a product film. A 3D billboard also needs the screen’s geometry, the crowd’s viewpoint, each media owner’s layout and file rules, versions per screen and language, and fixes when a media owner flags a file. That is a process more than a skill, and it is what a production partner brings. We have adapted work to 750+ screens across 150+ campaigns in 14 countries.

We already work with agencies

Some of our credited work was made with or for agencies. The Jardin d’Acclimatation dragon film was made in collaboration with FK Agency. Havas Africa asked us for a film to launch Havas Play in Abidjan. For Privé by Zalando’s tennis campaign, we ran the social campaign with two other agencies: Anekdote for influence and P11 for the sponsored players. On Miele’s HydroClean launch, the media was bought through Publicis and we built the creative for 81 screens.

FAQ

Will you talk to my client?

Only if you want us to. By default everything goes through your team, and we can join a call as your production partner when that helps.

Can you deliver to any media owner?

We build the files to each media owner’s specs: layout, format, slot length. We have no exclusive media-owner partner, so we work with whichever network your client has booked.

Do you produce FOOH films in white label too?

Yes. A FOOH film follows the same steps: your brief, a concept under your name, production, then delivery in the social formats you need.

Can you buy the media for our client?

Yes, we can handle the media buy. Your client keeps control of the budget, and the screens are chosen to fit the idea. Agree with us upfront who buys and who invoices.

Can a media owner resell your production to its advertisers?

Yes. You sell the screen with the 3D content attached, and we build it for each advertiser under your name.

Have a client asking for 3D?

Send us the screen, the dates and the brief through the partners page, or contact us directly, and we come back with what is possible and a price. Want something to show the client first? Ask for a free concept for the screen.