FOOHMixed RealityParis

FK AGENCY X JARDIN D'ACCLIMATATION

Step into the legend: the Dragon Challenge awakens

  • 150K+earned media
Jardin d'acclimatation
Date
April 2025
Industry
Entertainment
Location
Paris, France
Format
Mixed Reality
Film
Vertical, made for social

In collaboration with FK Agency, the Jardin d’Acclimatation wanted to announce its thrilling new attraction, Le Défi du Dragon, in a way that would captivate audiences and spark online excitement. The objective was to create engagement and amplify the park’s presence across social platforms.

Our approach was to craft a mixed reality experience that brought the dragon to life, blending immersive visuals with playful storytelling. Visitors could explore, interact, and feel the thrill of the challenge before even stepping into the park, generating anticipation and viral buzz around the launch.

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A 3D billboard on a corner screen in Tokyo

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