FOOHMixed RealityParis
FK AGENCY X JARDIN D'ACCLIMATATION
Step into the legend: the Dragon Challenge awakens
- 150K+earned media
- Date
- April 2025
- Industry
- Entertainment
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
In collaboration with FK Agency, the Jardin d’Acclimatation wanted to announce its thrilling new attraction, Le Défi du Dragon, in a way that would captivate audiences and spark online excitement. The objective was to create engagement and amplify the park’s presence across social platforms.
Our approach was to craft a mixed reality experience that brought the dragon to life, blending immersive visuals with playful storytelling. Visitors could explore, interact, and feel the thrill of the challenge before even stepping into the park, generating anticipation and viral buzz around the launch.
