Havas Africa

To launch Havas Play in Africa, the agency wanted to create an activation that would highlight innovation while engaging audiences across the continent. The objective was to showcase Havas Play as a dynamic and forward-thinking platform that connects people, ideas, and creativity.

Our approach was to design a mixed reality experience that brought Havas Play to life, blending interactive visuals with immersive storytelling. By combining cutting-edge digital creativity with culturally resonant content, the activation sparked engagement and positioned Havas Play as a must-follow innovation hub in Africa.