What is 3DOOH? 3D billboards explained in five minutes
3DOOH turns a regular digital billboard into a 3D moment people stop for and film. What it is, how the illusion works, and why it also works on flat screens.
The short version
3DOOH (three-dimensional digital out-of-home) is creative built so that, from where people stand, your brand seems to leave the screen. No glasses, no special hardware. Just a scene made for the exact spot where the crowd looks up.
How the illusion works
A screen is flat. The trick is to build the scene as if the screen were a window. The depth, the shadows and the edges of the frame are tuned for one viewpoint: the pavement, the escalator, the crossing. Stand there and the product floats out. Walk around and it flattens again. That is why every 3DOOH project starts with a photo from the right spot.
Corner screens and flat screens
Corner screens give the strongest effect and made the format famous. But they are a fraction of what brands book. On a flat screen, a frame with a sense of depth and a product that breaks through it works on most premium screens. That is what makes a whole network campaign possible.
What it changes for your media plan
Nothing on the buying side. Same screens, same dates. What changes is what happens around the screen: people stop, film, post. The impressions you paid for start generating reach on their own.
What it costs to try
Nothing. Send us the screen and we come back with a concept for it.