FOOHMixed RealityParis

Proman I

Shaping the future of work, one talent at a time

Proman
Date
November 2024
Industry
HR
Location
Paris, France
Format
Mixed Reality
Film
Vertical, made for social

For its 2024 recruitment campaign, Proman wanted to stand out by highlighting innovation and reinforcing its brand presence. The objective was to attract top talent while creating an engaging and memorable experience that reflects the company’s forward-thinking approach.

Our approach was to design a mixed reality activation that brought Proman’s values and opportunities to life. By combining immersive visuals with interactive storytelling, the campaign captured attention, encouraged participation, and amplified the company’s reputation as an innovative and desirable employer.

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A 3D billboard on a corner screen in Tokyo

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