FOOHMixed RealityParis

HEAVENT III

A mixed reality countdown to the leading event in live experiences

Weyou Group
Date
November 2025
Industry
Events / Agencies
Location
Paris, France
Format
Mixed Reality
Film
Vertical, made for social

Heavent wanted to announce the dates of its upcoming event, one of the key gatherings in the live event industry, while generating engagement on social media. The goal was to create buzz and anticipation for the salon through a visually striking and interactive approach.

Our approach was to craft a mixed reality experience set at the iconic Centre Pompidou, blending the energy of the event with immersive visuals that captured the imagination of the audience. By combining creativity and technology, the activation encouraged social interaction and amplified awareness for Heavent’s upcoming edition.

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A 3D billboard on a corner screen in Tokyo

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