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FOOHMixed RealityParis

HEAVENT II

Step into the future of events

Weyou Group
Date
October 2024
Industry
Events / Agencies
Location
Paris, France
Format
Mixed Reality
Film
Vertical, made for social

For the 2024 Heavent event, the goal was to announce the dates and showcase the salon as a hub of innovation in the event industry. The objective was to engage professionals, create buzz, and highlight the cutting-edge nature of the exhibition.

Our approach was to design a mixed reality activation that brought the event to life, blending immersive visuals with interactive storytelling. By combining innovation and creativity, the campaign captured attention, encouraged sharing, and positioned Heavent as the unmissable event for the industry.

A series of 3 films

Weyou Group
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A 3D billboard on a corner screen in Tokyo
fooh & mixed reality

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