UBER EATS

To celebrate the extension of its partnership with the French national football team, Uber Eats wanted to create a bold activation that would engage fans and generate viral buzz. The objective was to showcase the continued collaboration in a playful and memorable way, reinforcing the brand’s connection to French football.

Our approach was to craft a news-hacking mixed reality experience at Clairefontaine, blending immersive visuals with the energy and spirit of the team. By highlighting the extended partnership, the activation captured attention, encouraged sharing, and strengthened Uber Eats’ role as a dynamic and culturally relevant partner.