FOOHMixed RealityParis
SQUID GAME III
A mixed reality series bringing Squid Game Season 3 to life
- 150M+earned media
- 10M+engagement
Across the 3 films of the series, TikTok and Instagram combined.
- Date
- July 2025
- Industry
- Entertainment
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
For the launch of Squid Game Season 3, Netflix and the agency created a series of bold mixed reality videos designed to immerse audiences in the universe of the show and drive viral engagement. The objective was to captivate fans and spark ongoing conversation online through multiple, impactful content drops.
Our approach was to develop a cohesive video series in mixed reality that brought the iconic world of Squid Game to life. Each video offered a unique, immersive perspective, combining striking visuals with interactive storytelling, which collectively generated over 150 million views across TikTok and Instagram.
