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FOOHMixed RealityParis

RENAULT I

Where tennis heritage meets electric mobility

  • 2M+earned media
  • 65K+engagement

Across the 2 films of the series, TikTok and Instagram combined.

Renault
Date
May 2025
Industry
Automotive
Location
Paris, France
Format
Mixed Reality
Film
Widescreen

To celebrate its partnership with Roland-Garros, Renault wanted to highlight the new electric R5 through a bold and engaging activation. The objective was to strengthen brand awareness while creating a viral moment that connected innovation, sport, and culture.

Our approach was to design a mixed reality experience that seamlessly blended the electric R5 into the iconic world of Roland-Garros. By combining striking visuals with immersive storytelling, the activation captured attention, drove engagement, and amplified Renault’s presence across social platforms.

A series of 2 films

Renault
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