Pringles

To celebrate the launch of its new can created in collaboration with Nintendo and the iconic Super Mario Bros franchise, Pringles wanted to create a bold activation designed to spark excitement and drive engagement. The objective was to turn the collaboration into a highly shareable moment across social platforms.

Our approach was to design a playful mixed reality experience that blended Pringles’ iconic can with the colorful world of Super Mario Bros. By combining immersive visuals, pop culture references, and interactive storytelling, the activation captured attention, encouraged sharing, and generated strong viral momentum.