NRJ X FINI

FINI aimed to promote its contest created for the NRJ Music Awards through a creative activation designed to capture attention during one of the most anticipated music events of the year. The objective was to drive engagement while reinforcing the brand’s fun and colorful universe.

Our approach was to design a mixed reality experience that virtually brought FINI to Cannes, blending the energy of the NRJ Music Awards with the brand’s playful DNA. By combining immersive visuals and creativity, the activation built a strong connection with the audience and encouraged participation in the contest.