MAISONS DU MONDE IV

Maisons du Monde wanted to turn the launch of its Tangerine collection into a moment that would stop people in their tracks. The goal was to spark curiosity, engage audiences, and celebrate the collection’s bold colors and contemporary energy.

Our approach was to blend the collection with Bordeaux’s iconic theater using mixed reality, creating playful, immersive visuals that made the furniture feel alive in the city’s heart. Each interaction invited viewers to explore, share, and connect with the brand in a surprising and memorable way.