FOOHMixed RealityParis
MACSF II
A giant immersive experience to kick off the back-to-school season
- Date
- August 2025
- Industry
- Insurance / Finance
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
MACSF wanted to promote its back-to-school offer for healthcare students through an engaging and memorable activation. The objective was to increase brand awareness while driving audience interaction and excitement around the offer.
Our approach was to create a mixed reality experience featuring a giant “Docteur Maboul,” combining playful visuals with immersive storytelling. By bringing the activation to life in a fun and surprising way, we captured attention, encouraged engagement, and reinforced MACSF’s presence among future healthcare professionals.
