FOOHMixed RealityParis
LA BALEINE
When an everyday icon makes a splash
- Date
- March 2025
- Industry
- Food & Beverage
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
La Baleine wanted to turn a familiar household product into a viral moment. The objective was to boost brand awareness by surprising audiences with a creative activation that reimagines salt through an unexpected and visually striking experience.
Our approach was to design a mixed reality video that brings La Baleine’s iconic identity to life in a playful and memorable way. By blending the brand’s heritage with immersive visuals, the activation captured attention, encouraged sharing, and transformed an everyday staple into a cultural moment.
