KOF

For the King of Fighters event in Lille, the objective was to create a thrilling activation that would engage fans and generate viral excitement. The goal was to position the event as a must-see experience for the fighting game community.

Our approach was to craft a mixed reality experience that brought the energy, intensity, and iconic characters of KOF to life. By combining immersive visuals with interactive storytelling, the activation captured attention, encouraged sharing, and amplified engagement both on-site and online.