FOOHMixed RealityParis
KEEPCOOL
A nationwide mixed reality activation to energize the season
- 1.5M+earned media
- 10K+engagement
- Date
- September 2025
- Industry
- Sports
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
Keepcool aimed to launch its back-to-school offer with a campaign designed to reach audiences across the country and increase brand awareness. The goal was to drive engagement while reinforcing Keepcool’s fun, approachable, and energetic image.
Our approach was to create a mixed reality experience that brought Keepcool’s vibrant world to life on a national scale. By combining immersive visuals with playful storytelling, the activation encouraged interaction, amplified brand visibility, and positioned Keepcool as the go-to choice for starting the season strong.
