Icade

Icade wanted to announce the reopening of its Pulse offices with an activation that would highlight innovation and capture attention. The objective was to generate buzz, drive engagement, and showcase the modern, flexible workspaces in a memorable way.

Our approach was to design a mixed reality experience that brought Pulse to life, blending immersive visuals with interactive storytelling. By giving audiences a virtual taste of the office’s cutting-edge design and dynamic environment, the activation encouraged sharing, amplified visibility, and positioned Pulse as a forward-thinking destination for businesses.