FOOHMixed RealityParis
DOUMBÉ VS ZEBO
When the fight comes alive in mixed reality
- 50M+earned media
- 2M+engagement
- Date
- April 2024
- Industry
- Events / Agencies
- Location
- Paris, France
- Format
- Mixed Reality
- Film
- Vertical, made for social
Imagined by the agency, this activation leveraged the buzz around the anticipated fight between Cédric Doumbé and Zebo. The objective was to engage audiences and create viral impact through a striking visual experience.
Our approach was to produce a mixed reality video that brought the intensity and energy of the fight to life, blending immersive visuals with a playful yet powerful narrative. The video quickly went viral, amassing over 50 million views and even earning airtime on television, amplifying engagement and visibility across platforms.
