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FOOHMixed RealityParis

Là-Haut

Adventure takes flight in AI-powered reality

Disney+
Date
February 2025
Industry
Entertainment
Location
Paris, France
Format
Mixed Reality
Film
Vertical, made for social

Imagined by the agency, this activation reinterprets Là‑Haut entirely through AI and mixed reality. The objective was to create an immersive experience that sparks engagement, invites exploration, and generates viral excitement around the beloved story.

Our approach was to craft a mixed reality journey that lifts audiences into the colorful, whimsical world of Là‑Haut. By combining AI-generated visuals with interactive storytelling, the activation captures the spirit of adventure, encourages sharing, and creates a memorable, emotionally engaging connection with fans.

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