COYOTE

To celebrate its 20th anniversary, Coyote wanted to create a memorable activation that would highlight the brand’s spirit of innovation while engaging its community. The experience was designed to be broadcast during the anniversary event, held on a barge along the Seine.

Our approach was to design a mixed reality experience that blended the physical setting with immersive digital elements, transforming the barge into a spectacular stage. By combining technology and storytelling, the activation celebrated 20 years of innovation and reinforced Coyote’s forward-thinking image while driving strong audience engagement.