Betclic CIV

To celebrate the festive season, Betclic wanted to launch a playful and innovative Christmas contest that would capture attention and drive engagement. The objective was to create a shareable experience that combined the excitement of the holidays with the brand’s passion for sports and gaming.

Our approach was to design a mixed reality activation that immersed participants in a festive and interactive environment, where they could engage with the contest in a fun and memorable way. By blending innovative visuals with interactive storytelling, the campaign sparked sharing, amplified engagement, and generated viral buzz across social platforms.