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FOOHMixed RealityParis

ASUS II

Discover the world’s lightest laptop like never before

  • 530K+earned media
  • 35K+engagement
Asus
Date
March 2025
Industry
Tech
Location
Paris, France
Format
Mixed Reality
Film
Vertical, made for social

To launch the Zenbook A14, Asus wanted to showcase the PC’s groundbreaking lightness while generating engagement and boosting brand awareness. The goal was to demonstrate innovation in a way that would captivate audiences and highlight the Zenbook’s unmatched portability.

Our approach was to create a mixed reality experience that brought the Zenbook A14 to life, visually emphasizing its ultra-light design. By blending striking visuals with immersive storytelling, the activation allowed audiences to feel the difference, interact with the product digitally, and share the experience, amplifying reach and engagement.

A series of 2 films

Asus
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A 3D billboard on a corner screen in Tokyo
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