For the UFC fight between Cédric Doumbé and Baki, we created a humorous and impactful FOOH. The scene featured a mattress being pulled by a helicopter with the message “GOOD NIGHT BAKI,” a playful nod to the fight’s outcome.
This video was shared by Cédric Doumbé himself, generating millions of views and even being featured on French television channels, amplifying the viral reach of the campaign.
