ICEMOON – FOOH for the New Men’s Underwear Collection
Company: ICEMOON
Country: Apparel
Date: 2024
198K
Total number of views
700
Total number of shares
3%
Engagement rate
About the project:
For ICEMOON, we created a bold and spectacular FOOH to launch their new men’s underwear collection. We showcased one of the new designs by virtually slipping it onto the Eiffel Tower, pulled by a helicopter.
This eye-catching visual, blending humor with striking imagery, captured attention and reinforced the brand’s unique and creative identity.